How do you view your accountant?

Clients often don’t see their accountant as someone who can help take their business forward.   We are often viewed at the numbers person who does the stuff that needs to be done, but which the business owner is not really interested in.  As a result we are seen as an expensive necessary evil.  We like our clients to see us as a business partner.  We are experts in helping businesses move forward in the direction the business owner wants.  Often the desire is growth – but not always.  Think of your accountant as someone with expertise to help you run your business efficiently and effectively.  Do that and the necessary boring stuff will be done, but without becoming the elephant in the room.